(Statitsa, 2018)Ĭonsumer Behavior and Mobile Usage Statistics The most popular mobile messenger app globally as of July 2018 is WhatsApp.80% of people use Pinterest on mobile.60% of LinkedIn traffic comes from mobile devices ( Fortune, 2017).85% of the time users spend on Twitter is on a mobile device ( Wall Street Journal).In 2017, 95.1% of active Facebook users accessed the social network via a mobile device (Statista, 2018).Desktop Usage? What About Other Social media Platforms? email opens occurred on mobile, 15% on desktop and 24% in a webmail client (Adestra) 80% of email users are expected to access their email accounts via a mobile device by the end of 2018.

About 3 in 5 consumers check their email on the go, and 75% of Americans say they use their smartphones most often to check email.What Percentage of Emails Are Opened on a Mobile Device? online traffic now comes from smartphones and tablets ( BrightEdge, 2017) Up to 70% of web traffic happens on a mobile device ( CIODive, 2018).What percentage of online traffic is mobile? Consumers now spend more than five hours a day on their smartphones, and a recent AdWeek survey found 88% growth year over year in time spent watching videos on a smartphone.Your Biggest Mobile Marketing Questions-Answered!īelow are the top four questions users usually have about mobile device usage and online activity: How Much Time Do Consumers Spend on a Smartphone Daily?

A one mobile market